Sunday, July 10, 2011

Self-Publishing

Even though book-publishing is going through rough times like most sectors of the printing industry, there is also a revolution that has has been going on for the past ten years or so.The change that I am referring to is the new reality of self-publishing. 


BLURB


YouTube link: youtu.be/Dz6JmmOL_SE
Credit: www.youtube.com/user/calumetphotonews
Website: www.blurb.com




Here are some links to websites where you can self-publish a book and have it printed in a small quantity. 










The possibilities are quite endless. You could publish a book of your vacation photos, you could use the best content from your online blog and have it printed, or you could even use it as a very professional piece for interviews and presentations. 

Helvetica



YouTube link: youtu.be/wkoX0pEwSCw
Credit: www.youtube.com/user/NewVideoDigital
Website: www.helveticafilm.com


Remember those old advertisements, "I wanna be like Mike?" Pretty much every typeface desires to be as popular and long-standing in our culture as Helvetica is. It is the superstar of the typography world! This documentary explores how this typeface has permeated our culture. Of course, the popularity of the Helvetica typeface has resulted in many foundries producing their own version of the font and invariably there are sometimes problems with multiple definitions of Helvetica clashing with one another. Such is life. Don't you hate it when your Helveticas clash?!? haha! 

Rounded Corners with InDesign CS5



The rounded corners options changed a bit in Adobe InDesign CS5. I found this great tutorial on the Layers magazine website:

layersmagazine.com

Street Art


The advent of street art has been one of the most exciting artistic movements in the past few decades. Of course, it has plenty of its roots in graffiti. However the game has been elevated far beyond the hobby of tagging a wall with a can of spray-paint. The new street artist might incorporate stickers, glue, and pre-prepared stencils to apply the work to the wall or object.

Here are some trailers for a couple of films that reveal some of what the street art movement is all about.


EXIT THROUGH THE GIFT SHOP
Banksy





BEAUTIFUL LOSERS
Shepard Fairey, Ed Templeton, Jo Jackson,
Mike Mills, Margaret Kilgallen. . . 


This is a great documentary about Street Art and its roots in the DIY punk rock culture. Features a wide-array of artists.





Here's some links to some well-known (or not) street artists. . . 















Property Trademarks




Property Trademarks are quite easy to overlook. However, they are very real and should be taken into consideration when selecting location photography.



One of the best examples is the Eiffel Tower. Any shot of it during the day time is fine to publish. During the night-time, the tower is illuminated, and the lighting scheme is copyrighted. But you can't publish photos of the illuminated Eiffel Tower in a for-profit/commercial manner. Editorial use is fine (like for the descriptive purposes of this blog). 



Ayers Rock is one of the most popular tourist destinations in Australia. But there are property rights owned by the indiginous Aboriginee tribes. Some commercial photography is allowed, but you must go through the application process to be allowed to do so.


Here's a short list of property trademarks:

1. Eiffel Tower (with lights on at night)
2. The Louvre in Paris (including the glass pyramids)
3. Ayers Rock in Australia
4. Inside the New York Stock Exchange
5. Any property owned by Disney
6. The Hollywood sign
7. Hollywood walk of stars
8. The Beverly Hills sign
9. The Lone Cypress Tree at Pebble Beach, CA
10. Rock & Roll Hall of Fame in Cleveland, OH
11. Stone Mountain in Georgia
12. The Grand Ole Opry in Nashville, TN
13. Chrysler Building in NYC
14. FlatIron Building in NYC
15. TransAmerica building in San Francisco, CA
16. Any specific property on the Las Vegas strip
17. The London Roundel logo for their subways


There are many, many more locations around the world that are property trademarked. It would be difficult to compile a comprehensive list. In general, a graphic designer (or anyone in the field of publishing) should become aware of this legal aspect to protect themselves and their clients. If you have a photo of a specific location, then it might be worth a little bit of research to find out if there is anything in the composition of the photo that is possibly licensed, copyrighted, or trademarked.